It all began in 2013. The first drops of gently steeped organic spirit, a product of months of alcohol alchemy, made their way from the copper still into the first glass bottle. Elemental Gin was born. 

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One of the first gins to be exclusively distilled and bottled in Cornwall for over 300 years, this classic, premium, beautiful-in-its-simplicity gin, won over the palates of the discerning, the experimental, and the impartial alike. An artful blend of 12 carefully-sourced botanicals combined with a mastery of gin-making, came together to make Elemental an award-winning staple of the Cornish gin scene. 

And then, seven years later in early 2020, on the eve of a country-wide lockdown, we arrived – Nicki and Joe Woolley. 

There’s something about this unique corner of the world that has always felt like home. However far we traveled, Cornwall always seemed to draw us back. Sometimes in life, the stars align, and for us, this happened when we came across the opportunity to become the new owners of Elemental Gin.

A bottle of Elemental or three later, our heads swimming with the endless possibilities (and gin) we took the plunge – and here we are. Driven by determination and our thirst for adventure, we uprooted our little family – chaotic toddler in tow – stepped away from the 9-5 grind, and embraced everything Cornwall and Elemental had in store for us.


 Clean, fresh, and proudly bearing its Made in Cornwall seal, Elemental Gin is produced right here, in our distillery at the bottom of the garden. We capture the essence of Cornwall in every bottle, from using locally-sourced ingredients like Cornish spring water from Bodmin Moor, right down to the element-inspired branding wrapped around every bottle. It’s because of these strong Cornish roots, that we’re always looking for ways to keep our gin as low-impact on this place as possible.

Together we’re excited to continue making a product that people love, pouring our time, love, and energy into taking something special to the next level, and breathing new life into Elemental Gin.